1. Customer Plus-Delta: Continuously gather customer feedback.
2. Napsterized knowledge: Make it a point to share knowledge freely.
3. Build the buzz: Expertly build word-of-mouth networks.
4. Create community: Encourage communities of customers to meet and share.
5. Make bite-sized chunks: Devise specialized, smaller offerings to get customers to bite.
6. Create a cause: Focus on making the world, or an industry, better.
from Creating Customer Evangelists by Ben McConnell and Jackie Huba.
I am trying to generate outlines for weekly reports using our source code control tool, StarTeam.
from http://www.randsinrepose.com/archives/2006/03/23/capturing_context.html
"Do these comments matter to you? No. Do they matter to me? Yes. Do I want my favorite editor to prompt me every time I hit the Save key for context? No. I want another verb, let's call it Wow, and let's have it mean, "I've done something significant to my project and I want to capture the context of that change".
This is not an obvious activity for most people. In fact, huge passive aggressive battles have been fought within my engineering teams over these change comments. It's a fight between those who are lazy and just want to check in their files and those who know that, while having the code safely in version control is good, understanding what is happening to the project on a day-to-day basis is even better. It's called a status report.
That's right; I finally found my technology angle on killing status reports. We need our tools to allow us to capture context at the moment we're being bright not Friday at 4pm when we're trying to get the hell out of work. How much easier would your status report process be if all you had to do on Friday afternoon was ask Your Favorite App, "Show me all the Wow for the last week"? That report alone is enough incentive for me try to remember to record my Wow amongst all my twitchy saving."
Insightful!
